Life in Fruita

The City of Fruita provides core services to support the three pillars of our community including Economic Health, Quality of Place, and Lifestyle. Business recruitment and retention is a specific action to Fruita’s economic health. Fruita recognizes business recruitment and retention is achieved by creating a strong community with diverse housing choices, accommodating businesses, attracting and retaining talent, and strengthening the labor force with education and training. Diversifying the economy not only in Fruita but throughout Mesa County is a key variable in creating a strong economy in the Grand Valley. Surrounded by public lands, outdoor recreation has been an economic driver for Fruita and continues to be. With Fruita’s rooted community and growth in popularity as a tourist destination, Fruita’s economy is strengthened with a diversity of economic drivers. Over the past ten years, Fruita’s downtown area has been filled with local restaurants and businesses and has seen success with the support of locals and tourists. The Grand Valley, including Fruita’s Business Park, has also seen an increase in manufacturers and is expected to grow with outdoor and precision manufacturers. When it comes to quality of place and lifestyle, Fruita strives to enhance safety, increase the connection to parks, schools, neighborhoods, public lands, and facilities, and strengthen education and healthcare. Fruita is a family-friendly community that fosters a fun and funky ambiance where arts, farming, leisure opportunities, and family-friendly events are celebrated. Fruita is a place where people love where they live and visitors feel like locals.

• Quality of Place (QP) - The City of Fruita is a community where residents and visitors love where they are. The City strives to be a bike and pedestrian friendly community by providing a system of sidewalks, trails, and bike lanes that connect our parks, schools, neighborhoods, civic facilities, and commercial areas. We value safe neighborhoods, our geographic natural resources and landscapes, top tier education and healthcare, and we collaborate to provide quality essential infrastructure and services. We are an inclusive community of doers who enjoy active and healthy lifestyles.
• Economic Health (EH) - The City of Fruita strives to be financially sustainable by enabling a stable economy and supporting a diversity of businesses that offer well-paying jobs that attract educated employees. The City works to be fiscally responsible and continuously seeks ways to allocate resources to services and projects that have the highest impact on the City’s priorities. We are the innovative leader for economic development in the Grand Valley.
• Lifestyle (L) - The City of Fruita fosters a fun and funky ambiance by celebrating the local arts, farm and ranching history, unique leisure opportunities, and family-friendly events and activities. As a city, we encourage a diversity of cultural opportunities, businesses, and recreational activities. We continue to improve and enhance recreational offerings from traditional to outdoor adventure sports and youth to adult activities. We are a family-friendly community with diverse cultural opportunities, businesses and recreational amenities where visitors feel like locals and locals play like visitors.